MOMO - Hojicha
Code: MH020 MH200 Choose variantRelated products
Product detailed description
MOMO Hojicha — roasted Japanese tea
It's not matcha — it's its sibling. Japanese green leaves roasted to a honey-brown colour. A soft taste, a gentle caramel note, significantly less caffeine. For an evening cup and an afternoon latte.
Roasted taste
Caramel, toasted nuts, gentle earthiness. No grassiness.
Less caffeine
Roasting reduces the caffeine content. It works even in the evening.
For latte and classic sipping
Whisk it like matcha, or steep it in a strainer. Both work.
Honest origin
Japan, hand-roasted, stone-milled.
What hojicha is and how it differs from matcha
Hojicha (焙じ茶, 'roasted tea') is a Japanese green tea that after harvest is roasted in ceramic pans. Roasting changes it from deep green to honey-brown and gives it a completely different profile than classic matcha — toasted notes, caramel, a gentle sweetness and considerably less caffeine.
Traditionally hojicha is served after a meal or in the evening — it has a gentler effect and a calming taste. In cafés it works great as a hojicha latte (an alternative to matcha latte for those who want less caffeine) or as an autumn/winter hot drink.
Hojicha = matcha for a moment of calm. Less caffeine, more warmth in the taste.
How to prepare hojicha
- Classic: whisk 2 g in 40 ml / 40 g of water (up to 80 °C, not boiling) with a bamboo whisk. Drink straight.
- Hojicha latte: whisk 2 g in a small amount of water, then top up with warm milk (plant-based is fine).
- Iced version: whisk in 40 ml of lukewarm water, add ice and cold milk. Summer sorted.
- Baking: hojicha works great in cookies and panna cotta — the caramel note befriends butter.
When to choose hojicha over matcha: in the evening (less caffeine), when you don't like the pronounced green taste of matcha, or when you want a warm, comforting drink instead of a fresh one. For a daily matcha latte stick with FLOW, hojicha is a different league.
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